New Book Launched!

Order Now

Decoding Decision Making

The science that is never taught

  • Why do we make fast, β€œsafe” decisionsβ€”even when they’re not the best?
  • Why does fear, urgency, or scarcity push us into choices we later regret?
  • In an age of AI, who is really making our decisionsβ€”us, or the algorithms?

In Decoding Decision Making: The Science That Is Never Taught, Prashanth Godrehal reveals the hidden forces that shape your daily choices.

If you don’t understand how your mind decides, someone else will.

 I Want To Order Book Now
Help Me Learn More About The Book

Order Now

The Power of WE

How to Influence and Build Stronger Brands, Communities, and Movements Through Unity

Almost everything we achieve involves people. From building businesses and leading teams to creating movements and fostering communities, unity drives success. However, not all groups are created equal. Some inspire loyalty, fuel collaboration, and create lasting impact, while others falter.

What makes some groups thrive? What is the invisible glue that binds people together and drives collective action? 

The Power of We Uncover the Secrets of β€œWe-ness”—the psychological and social principles that inspire connection and influence. Learn how to harness this powerful force to transform your brand, community, or movement into something extraordinary.

Know more about me

Certificate from Dr.Cialdini

"With pleasure, I'd like to introduce you to an exceptional professional: the Cialdini Certified Coach, Prashanth Godrehal. With great enthusiasm, we provide this recommendation to highlight Prashanth’s expertise in the science of persuasion and its ethical application."

Dr. Robert Cialdini, Researcher, Author Of #1 Best Selling Business Book Influence, Psychology of Persuasion & Founder of Cialdini Institute

I have helped many executives, sales teams, and business leaders become the #1 choice in crowded industries.

Also, as a co-founder of GrowthAspire, I have been helping companies and leaders clarify their message, stand out in a sea of sameness, and close more sales over the last 7+ years.

My passion is to bring in neuroscience and behavioral science insights to drive change in leadership, marketing, and sales. I studied engineering and spent an initial 17+ years career in India & USA working for global MNCs & other startups. I also founded my own startup in 2015 and ran for 5 years. I have Business Excellence from the Hass School of Business, Berkeley, USA

Join My Community

  • Connect, engage, and succeed alongside like-minded professionals.
  • Engage in positive and meaningful conversations and
  • Share tips, insights, and best practices.

All our lessons are entirely science-based and designed for efficient, effective, and ethical application.

Don't miss free courses, tips, and a like-minded networkβ€”sign in right away.

"Alone, we can do so little; together, we can do so much "

Hellen Keller

READY TO MASTER THE ULTIMATE BUSINESS SKILL?

If you’re ready to become a leader who ethically persuades and powerfully transforms every interaction into an opportunity for meaningful impactβ€”this is your moment.

Join the movement of Ethical Persuasion Experts shaping the world with integrity and purpose.

Discover more Influence Coaching Program

Together, let’s unlock the influence you’ve always had within you.

Prashanth Godrehal -- Human Judgment in the AI Era

Prashanth Godrehal

Your team has better tools than ever. They're still making the same bad calls.

I help leaders and their teams make better decisions -- by combining AI with the science of how people actually think. Three ways I do it. One idea underneath all of them.

Founder, GrowthAspire Β· India's only Cialdini Institute Gold Partner Β· Berkeley Haas Β· Author of two books Β· 17 years at Samsung & Motorola Β· 90+ companies served

Prashanth Godrehal

Prashanth Godrehal

Currently

Building AI decision systems and running the Judgment Lab for CXOs.

What I keep seeing

"Everyone is buying AI. Almost nobody is getting better at deciding what to do with what AI gives them."

How I help

I do three things.

AI alone won't fix bad decisions. Gut instinct alone doesn't scale. I help you use both -- through whichever path fits where you are right now.

01
⚑

Build AI

AI agents that sell for you

For sales teams & founders

I build AI sales agents trained on your way of selling -- your voice, your approach, your best moves. They handle prospecting, objections, and follow-ups so your team focuses on the deals that matter.

β†’Deal Coach -- tells your reps what to say, in real time
β†’Super Sellers -- AI agents that work your pipeline 24/7
β†’Smart CRM -- spots deals that are about to stall before they do
You get: revenue your team is currently losing
02
🧠

Think Better

Help your team make better calls

For leaders & their teams

A 90-day program where your leadership team learns to use AI well and make sharper decisions. Not another course on prompts -- a real change in how your people think and act.

β†’The Judgment Lab -- small group for senior leaders (application only)
β†’Team Transformation -- for leadership teams of 10-50 people
β†’AI Decision Mastermind -- 2 live sessions a week, build + think
You get: a team that uses AI well -- not just fast
03
🎯

Lead with Influence

Get people to say yes -- the right way

For teams that sell, lead & negotiate

I'm trained by Dr. Robert Cialdini -- the world's top expert on why people say yes. I teach his methods to leaders and sales teams so they can persuade honestly and close more deals without pressure.

β†’Cialdini Programs -- learn the 7 principles that drive every decision
β†’Keynotes -- for conferences, offsites, and leadership summits
β†’Workshops -- hands-on sessions for your team
You get: trust that wins business, not tricks that lose it

Not sure which path fits? Start with a conversation. I'll help you figure it out.

Book a conversation

My story, short

17 years at Samsung and Motorola. Led the team that launched the world's first ARM-based Chromebook. Since 2015, an entrepreneur. Built a startup (TaxiBay -- 82 agencies, 4,500 vehicles). Helping leaders across 90+ companies across IT, pharma, and manufacturing and working with founders of startups for scaling business.

Every time something went wrong, I found the same thing underneath:

It wasn't the product. It wasn't the tech. It was how people were making decisions.

That's what led me to Dr. Robert Cialdini -- the world's top expert on why people say yes. We are India's only Cialdini Gold Partner. Not to learn sales tricks, but because his work explains how people actually make choices when they're unsure. And that's what every leader deals with, every day.

Now I build the tools and run the programs that help leaders and their teams get better at the thing that matters most: making good calls and leverage. AI for execution and human mind for judgement

Published work

I wrote two books about why smart people make bad choices.

The Power of We

A Unity Blueprint for aligning teams around shared mission. Built on Cialdini's most powerful principle.

Decoding Decision Science

The brain science they never taught in school. How biases and heuristics shape every decision.

Speaking

I give talks that change how people think -- not just what they know.

For conferences, team offsites, and leadership summits. Each talk is built around a real insight -- not motivational fluff.

🎀

Why AI Alone Won't Save Your Business

The tools are getting smarter. But are your people getting better at using them? A talk about the gap between AI speed and human judgment.

45--60 min keynote
🎀

The Five Decisions AI Can't Make for You

There are choices that still need a human -- ethical calls, big bets, people decisions. Here's how to get better at them.

30--45 min talk
🎀

How to Get People to Say Yes -- Without Pressure

Cialdini's 7 principles of influence, applied to real business situations. For sales teams, leaders, and anyone who needs to persuade honestly.

Workshop or keynote
🎀

The Power of We -- Getting Teams Aligned When Things Are Uncertain

Based on my book. How to build real unity in a team -- especially when the market, the org, or the strategy is shifting.

Keynote or team offsite

Habits for Change

A short weekly email about making better decisions.

No hacks. No listicles. Just one idea each week that might change how you think about a problem you're already facing.

Wednesdays. 4 min read. Unsubscribe anytime.

You're in.

Welcome note on its way. No sequence -- just a hello.

Next step

Let's just talk.

No slide deck. No sales script. Just a real conversation about what you're working on and whether I can help. If I can't, I'll say so.

Book a conversation

βœ‰ prashanth@growthaspire.com

☎ +91 98452 46558


Β©2023 www.prashgodrehal.com, All rights reserved. Privacy Policy